← Chief AI Officer

The track record.

An AI officer is judged on what runs after they leave the room. Here is what I've built that still does: operating systems for organizations, AI in daily use, and software in production.

years turning chaos into systems
23+
qualified leads from one demand engine
30,500+
software products built and shipped
7
households reached on PBS
255M

Organizations I’ve built systems for

Client logos including Subaru, Winnebago, Washington University School of Medicine, Seattle University, Grimco, Forest ReLeaf of Missouri, CPAs for Hire, Crossings, Werling Nexus, and more

Operations and systems

The part of the job most AI officers skip: getting a messy organization onto one system that keeps running.

  • Grimco · $500M manufacturerConsolidated 12 separate marketing request channels into one production pipeline across 65+ locations.
  • GrimcoBuilt the demand engine behind 30,500+ qualified leads and 690 first-time customers, with campaign ROI from 207% to 1,200%.
  • GrimcoMentored the marketing manager from tactical execution to strategic leadership. The client reports the foundation built years ago is still delivering savings.
  • CPAs for Hire30% monthly revenue growth, taking a 2-person shop to a second location.
  • Chesterfield mortgage broker515% ROI, 150+ five-star Google reviews, and a full pivot from consumer to B2B with exclusive home-builder partnerships.
  • Forest ReLeaf of MissouriA $3.75M multi-year grant secured from a $400K investment.
  • Winnebago Industries100+ training modules and a video-based learning system for the national dealer network.
  • Rocky Mountain Events15 years of sold-out events across 5 major cycling events, run by a core team of 3.

AI and automation

Direct proof of the work, not a certificate: AI in daily operation since 2022.

  • Daily operations since 2022Claude, ChatGPT, Perplexity, and Gemini built into proposals, audits, research, and content.
  • United Volleyball NetworkAn automated news pipeline that lets one person run a daily sports media brand.
  • Red Meat LoverA video-to-content system that turns long videos into clips, posts, and emails, for a channel with 190K subscribers and 18M+ views.
  • RFP discovery systemA source list, a fit filter, a proposal kit, and scheduled AI runs that surface the right bids automatically.
  • Daily command briefA morning briefing pulled live from Gmail, Calendar, and Drive, with no manual entry.
  • Four-role AI build processArchitect, Builder, QA, and Reviewer roles, all governed by one written brand and quality standard.
  • Internal toolsZipscribe, SiteMedic, and Aptura, built for real operational jobs.
  • Reusable AI skillsSecurity and launch checklists turned into repeatable AI skills, so every project runs the same checks.

Software shipped as a solo builder

Not decks about software. Software, in production, with real users.

  • The Go suiteSeven Go products built, now consolidating into the SizzleGo suite.
  • SchoolConferenceGoA paying school, with hundreds of parents booked through it.
  • Compliance groundworkA SOC 2 and FERPA readiness checklist developed for school software.
  • ShmoveA WordPress-to-static migration and hosting product, fully built.

Credibility markers

Twenty-plus years of building the system before chasing the result.

  • Career23+ years, 50+ nonprofits served, and 100+ brand systems built.
  • Unify Your MarketingA 282-page marketing book, plus the Growth Math framework: improve three levers by 1.3x each and the business grows 2.197x.
  • Paving The WayA self-financed documentary that aired on PBS to an estimated 255 million households and won 4 Telly Awards.
  • Ethical Society of St. LouisDesigned and runs a multi-camera PTZ livestream system for weekly programming.

Put the same instinct to work

Whether you need someone to own AI at your organization or you want to step into the seat yourself, start with a 30-minute call.